The Peugeot 308 is growing and moving upmarket!
We have been waiting for it for months, here is finally the third generation of the Peugeot 308 ! The rival of the Renault Megane and Volkswagen Golf is getting a facelift in 2021, and is taking the opportunity to move upmarket again .
As you will remember, in 2013 the 308 II launched the revival of the lion brand, alongside the 208. More consensual design, widely revised interior, the 308 was an immediate success , notably winning the coveted title of Car de the Year in 2014.
Sober look and increasing proportions
For this 308 III, Peugeot has therefore chosen evolution rather than revolution , it is logical. We instantly recognize the lines of the sedan, which are now modeled on the new Peugeot look and in particular the restyled 3008 . Refined headlights, “fangs” on either side of the grille, a long, very horizontal hood, the sedan is very much like the brand’s star SUV. Behind, we find the large black transverse bar already seen on the 208, and the three claw fires.
The proportions evolve , and participate in this more statutory look: the 308 gains 12 cm in length (4.37 m), including 55 mm in the wheelbase, which augurs well for a beautiful interior space at the rear. It also gains 5 cm in width, and loses 2 cm in height. The silhouette becomes more slender . The platform remains the EMP2 , but the latter has been extensively reworked.
Last change very visible on the outside: the new lion crest appears for the first time on a production car. It sits in the middle of the grille with a large format, and is even repeated on the fenders , like a Ferrari!
A second central screen!
But it is probably inside that the changes to this Peugeot 308 are most visible. The desire to move upmarket is obvious . We find the now usual layout of modern Peugeot, with the famous i-Cockpit and its counters which can be read over the small steering wheel. The instrument cluster is fully digital as standard from the Active Pack finish, and with 3D effect on the GT.
The central screen is positioned lower to be more easily reached by the driver. It measures 10 inches in series. But the great novelty of the 308 is located just below: a second small central screen contains what Peugeot calls the ” i-toggles “: configurable shortcuts that allow you to quickly adjust certain functions of the main screen. A system reminiscent of the dual screens found in some German, with the Audi Q8 for example. Unpublished by a general practitioner for the general public!
The i-toggles will not be standard, but will be available from the Allure finish. And good news for all-tactile allergies: Peugeot retains the piano keys . Simplified and located under the i-toggles, they still control some important functions, such as air conditioning or warnings for example.
The new Peugeot 308 is obviously full of high-tech , with many driving aids. Adaptive cruise control from a standstill is obviously part of the game, but there is also a semi-autonomous driving , with lane change and “speed optimization according to the curve of the turn”, all up to 180 km / h. 308 owners will also have access to a 360 ° parking camera , a heated windshield, automatic emergency braking, full LED matrix headlights … What to have fun by digging through the list of options !
Peugeot 308: the engines
From its launch, the Peugeot 308 will be available in 4 engines . First, there are plug-in hybrids: a Hybrid 180 (150 hp gasoline + 110 hp electric), and a Hybrid 225 (180 hp gasoline + 110 hp electric). Both are capable of 60 and 59 km of 100% electric range (WLTP cycle) respectively.
There are then two gasoline , three cylinders 1.2 L of 110 and 130 hp, the latter being able to benefit from the EAT8 automatic gearbox. Only one diesel is available (in automatic gearbox and 6-speed manual gearbox), a 1.5 L four-cylinder producing 130 hp. And the electric? Peugeot specifies that the platform allows the creation of a 100% electric motor at this level, without specifying whether it is planned to market any. To be continued …
What prices for the Peugeot 308 (2021)?
Another interesting rumor: the potential arrival of a PSE sports hybrid version , which could exceed 300 hp. It will move!
On the price side, the move upmarket should not have too much impact on prices. Where the current generation starts at 24,650 €, we expect this 308 III around 26,000 € . The new Peugeot 308 will be available in the second half of 2021, and will be produced in France at the Mulhouse plant. A SW station wagon version is expected later.